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Plotting on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign. You do NOT want to be viewed as a spammer or as an annoying pest.

Thus you must plot a marketing campaign that really does small selling and more connecting. Why? Since this “laid-back” strategy on Twitter is more likely to get you loyal followers interested in what you have to offer.

Let’s look at an imaginary Twitter marketing campaign scenario:

You join Twitter and immediately start tweeting only about your products and services. Every time someone follows you, you send that person a DM (direct message) with a link to one of your sales pages. You use an application to automatically result in your blog feed into your Twitter account, and every one of your blog posts focuses solely on pushing your products and services.

How many people do you reckon will be interested in continuing to stay on you and clicking on your associations?

Twitter is effective for marketing purposes only when you realize it is NOT about sales but that it is about relationships.

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A different imaginary Twitter marketing campaign scenario:

This time you join Twitter with a marketing strategy in house. You find and stay on people who might be interested in what you have to offer but at this point you do NOT tell them about your products and services.

If you still want to send a DM when someone first follows you (which in my opinion is not necessary), make it a personal appreciation for connecting without pushing any of your sales page associations. If you really want to include a link, make it to a free crash.

In your general tweets you share associations to worthwhile articles that relate to your products and services. These articles do not have to be your own; in fact, sometimes they should be to other people’s material.

Then every so often you throw in a peep about a product or service of yours and include a link. But even in this case what you say can make a difference:

Instead of tweeting:

Buy my super-duper widget right now and you’ll make tons of money in 30 days. You can peep:

Check out my new widget training program – it can help you attract more visitors to your website.

See how the second peep is much less selling and much more sharing?

Now if you’ve been sharing worthwhile information connected to this theme, people following you will be more inclined to click on the link since these people are already conditioned to trust you. You’ve established this trust by providing these people with valuable free information on the theme.

In conclusion, take the perspective of your potential clientele/customers in order to run an effective Twitter marketing campaign: Not constantly tweeting about how fantastic your products and services are; instead constantly tweeting to grant information that will help solve their problems.

And occasionally you can peep that the products and services you’re selling are the solution to persons problems.

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll like her FREE crash on “How to Become a Twitter Marketing Expert” – claim your crash now from www.millermosaicllc.com/FREE-twitter-crash

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