Thanks to the huge success of Twitter
, it has become more than just social tool. Twitter marketing has become the new way of promoting yourself, your company and your products. But marketing on Twitter has to be subtle, Twitter is not supposed to be a market place. The good news is that by building up a large number of followers who are interested in your niche, you can create your own market for your products and services.

Like other social networking platforms, Twitter is not a marketing platform. But due to its huge success, a lot of people have recognized the marketing potential of Twitter. By having a huge number of followers you have created a market for your products and services. But like other Internet marketing tools, you need to know how to get the most out of your Twitter campaigns. Just creating a Twitter account and hoping to get followers who will buy your products will not be good enough.

Marketing on Twitter is fairly straight-forward but there are a couple of pit falls you must avoid. The first one is Twitter itself. If you try to build up your number of followers too quickly by following hundreds of new users every day, Twitter may disable your account. In order to avoid being labeled as a spammer by Twitter, limit the number of people you follow to 200 a day and do not keep on following new users every single day.

Make sure that your followers do not see you as a spammer. Unless you are well known in your niche, you need to give your followers some interesting and useful information on a regular basis. Some people try to use Twitter to increase the number of visitors to their web pages with CPM ads, that is, they get paid for every visit to their web pages. But unless the web page you want your followers to visit has some real information, you will quickly start losing followers.

Like all other Internet marketing campaigns, Twitter marketing campaigns should be planned in advance. By using Tweet Later you can schedule your tweets, so you do not need to manually log in and tweet. Twitter can be addictive, so you should have a specific time when you are online and tweet. Otherwise you may find yourself spending far too much time on Twitter and not having time for other activities.

Twitter marketing has the additional advantage of that it can become viral. If you give your followers useful information, they will often re-tweet your tweets to their followers. Not only does this increase your market but having others promoting you will also give you more credibility.