Jan
13Twitter Marketing | Twitter: Common Marketing Mistakes
Filed in: Uncategorized by admin on 01-13-10Many internet marketers join Twitter for the purpose of promoting their products, for building their mailing lists, for keeping in touch with their customers or prospects, etc.
Nothing incorrect so far …
But, if you don’t take care HOW you use Twitter, you may just waste your time or even worse … you can even hurt your reputation.
You don’t want this to happen, do you?
Then … take care and avoid these mistakes …
TWITTER MARKETING MISTAKE # 1
Letting your followers know EVERY Small thing you do. Like “Drinking my russet”.
Choose what you are. Are you a marketer or not?
Who do you reckon that cares when you drink your russet? I bet that not even your mom!
If at a certain moment in time you have nothing vital to say or you cannot help anyone, then … don’t say anything.
Sometimes silence is better.
If you want to show a human, friendly face instead of a corporate one, that’s a excellent deal with, no problem. But …
Do it not by telltale your followers when you drink your russet but by trying to help them when they need and by offering them free tips & resources.
TWITTER MARKETING MISTAKE # 2
Background up automatic direct messages that are sent to ALL your followers but contain a message that is targetted to a very narrow niche that excludes many of your potential followers.
Here is one of the most amusing DM I received:
“Free ebook ‘Internet Marketing Essentials for Newbies’ with subscription at …(link removed)”
Well, if you bother to read my small Twitter bio, then you find out within seconds that I’m the CEO of an ezine advertising arrangement, not a newbie.
What someone may reckon about you when receives such message? “You’re ridiculous.” Or … “You’re a newbie”, or “You’re not professional”, or “You’re not polite”.
Is this the result you were looking for?
TWITTER MARKETING MISTAKE # 3
Not responding to direct messages or answers that require an answer from you.
When you do this … it’s like saying, “I don’t care what you say or what you need, I only want you to signup for my mailing list and buy my products”.
If this is how you know that a prospect has to be treated, you better try something else other than internet marketing.
TWITTER MARKETING MISTAKE # 4
Don’t understanding that your peep is really a headline.
If your peep is “Check this out: …(link)”, you have just atrophied your time by writing that peep.
Any marketer should remember what David Ogilvy said: “When you have written your headline, you have spent eighty cents out of your dollar.”
To Your Success!
Adrian Jock
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By: Adrian Jock
Article Directory: http://www.articledashboard.com
Adrian Jock is the CEO of ADS MARKET Ezine Advertising Arrangement. Do you want free ezine advertising tips that will help you improve the results of your ezine advertising campaigns? Stay on
Adrian on Twitter.
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