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In order to know Social Media Marketing we need a definition for “Social Media” and “Social Networking”. To it place simply, Social Media is user generated content on the Internet. You may have come across the term web2.0 during the recent months. Social Media and Social Networking are web2.0. In the early days (well, really only a few years ago) websites were quite static and passive. There was not much interaction going on as they were mostly corporate brochures converted to online use. The only way to participate was to send an emails or forms to the owners or webmaster of the website and hope they’d get back to you. That was called web1.0.

Now Social Media refers to a particular collection of websites whose content is primarily written and published by their users and not owners or employees of the site. For example most videos you see on YouTube are uploaded or published by regular people like you and me; not by YouTube employees or staff. Nearly all articles published on Wikipedia are written or edited by people who are not connected to Wikipedia in any way. Instead of normal corporate websites which are made by the companies, the contents on Social Media websites are made by their users and readers; you and me.

Social Media is people exchanging personal comments and views using various online platforms such as blogs and micro blogs, chat rooms, social networks and bookmarks, bulletin boards, photo and video sharing sites and virtual worlds.

Here are just a few of these Social Media platforms:

• Facebook
• YouTube
• Bebo
• Flickr
• Twitter
• Second Life
• LinkedIn
• Tumblr
• Digg
• Technorati
• Stumble Upon
• MySpace
• Tasty
• QZone
• Wipedia and other wikis

According to Wikipedia “Social Media Marketing” also known as “Social Influence Marketing” is the act of using social influencers, social media platforms and online communities for marketing, publication relations and customer service. To place it in more simple terms, Social Media Marketing (SMM) or Social Media Advertising (SMA) is a unique area of marketing that uses Internet’s social platforms in order to deliver commercial messages to potential consumers.

Social Media Marketing is a collection of methods and operations for generating commercial publicity through social media websites and online communities. Social Media Advertising is plotting and executing advertising campaigns on persons platforms. Social Media Marketing and Social Media Advertising have become the up-to-the-minute topics in current global commercial environment. The reasoning behind this action is simple: The advertisers have to go where their clients hang out. And now their client’s hang out on web2.0 Social Media websites.

That was the simple part.

The hard part is to do and manage the form of advertising or communication on these social platforms. If you go in with the usual ‘full on, in your face’ advertising message you would normallyd use on traditional media, such as magazines, radio and TV, you’re nearly certain to be out cast quickly. Direct commercial messages are often considered as spam and you will find yourself black listed in no time.

Here are some fascinating and some what disturbing facts about Social Media as a marketing and advertising vehicle:

• There are currently 1.7 billion Internet users world wide.
• Over 70% of active Internet users have read a blog and 45% of them have ongoing their own blog.
• Nearly 40% of active Internet users subscribe to an RSS feed.
• 57% of them have joined a Social Arrangement.
• Over a half of them have uploaded photos.
• 83% have watched a video online.
• Three out of four Americans use social networks.
• 66% of all Internet users visit social networks.
• Visiting social networks is more well loved than personal email or online pornography.
• There are over 13.000.000 articles on Wikipedia.
• Studies show that Wikipedia is more accurate that Encyclopaedia Britannica.
• More than 100.000.000 videos are viewed on YouTube daily.
• There are currently over 200.000.000 blogs published.
• Second Life has over 1.5 million residents.
• Flickr stores over 3.6 billion photos
• Twitter features over 3.000.000 tweets or micro blogging messages per day.
• Facebook is used more than 80.000.000 hours daily.
• Close to 15.000.000 pieces of information (photos, wall posts, associations, news, notes etc.) are shared on Facebook every day.
• Michael Jackson, Barack Obama and Vin Diesel have close to 30.000.000 fans combined on Facebook. That’s the full population of Canada.
• Over 90% of social media users reckon all companies should have a presence in social media.
• Close to 90% of social media users reckon companies should interact with their clients using social media.
• Generation Y will out number Baby Boomers in 2010.
• 96% of Generation Y has joined a social arrangement.
• Over 12% of married couples in the United States met through a social arrangement.
• Facebook added 100.000.000 users in just 9 months.
• If Facebook was a country it would be the fourth largest in the world after China, India and the United States.
• The fastest growing demographic on Facebook is 55 to 65 year ancient women.
• 80% of the companies are using LinkedIn to find new employees.
• Ashton Kutcher and Ellen DeGeneres have more Twitter followers than there are people in Ireland.

If you are in marketing or advertising there is no way you can avoid Social Media Advertising any longer. It is simply a must for modern time companies to participate in. If you are an entrepreneur or a business owner you need to place together a Social Media Marketing Plot for your business. In your Social Media Plot you must include a collection of web2.0 components, mostly websites and blogs that are closely related to your business.

Kris Olin is a Web Designer with a Masters Degree in Marketing.

Kris is specialised in Web 2.0, SEO, Digital Publishing, Social Media Marketing, Facebook Advertising and Internet Promotion Strategies. He also consults with companies on their online marketing and provides training and website hosting solutions.

Kris Olin has a Masters Degree in Marketing from the Helsinki School of Economics and Business Administration and I has studied Point and Advertising at the University of Columbia, U.S.A. He is currently living in Brisbane, Australia with his family.

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Article Source:http://www.articlesbase.com/social-marketing-articles/what-is-social-media-marketing-or-advertising-in-internet-marketing-1552280.html

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